Should My Aspiring Influencer Friend Cease Using Me for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and record me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being recorded, altered, or shared for an audience. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, sharing them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my method of offering access, giving her a chance to witness behind-the-scenes moments that could help her career in design too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see what the work we create together can get us: a foot in the door. I understand not all people enjoys being on camera, but often unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought recording a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it’s not for everyone. It was kind she has assisted her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real memories, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The solution is not found in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Neil James
Neil James

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.