Users will soon have a updated setting that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the service disclosed that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This shift aligns with a increase in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service exclusively feature content made by AI. A significant portion of this output is classified as “AI slop”, a label for inferior, bulk-generated content that is often absurd or surreal.
Based on user feedback that numerous viewers like content made with AI tools, including computer-generated images to science explainers, and we want to provide users the option to see more or less of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its app identified as made with AI. In total, over 100 m pieces of content are submitted to the platform each day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the volume of AI-generated videos they watch by accessing the content preference setting in the application and choosing “AI-generated content”. Additional categories that can already be adjusted under the setting encompass news, fashion, cosmetics, and dance.
AI Disclosure Rules
Its guidelines mandate users to label “realistic” AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be taken down under its terms of service.
Additionally, the platform will henceforth apply an “AI-made” watermark to content made using its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This action is intended to deter users from trying to evade the tagging system.
AI Literacy Programs
The platform is also establishing a two million dollar awareness program for experts and institutions to create educational content about ethical AI use. This project will assist educational bodies dedicated to teaching computer science.
Moderation Strategy
TikTok has supported its moderation strategy, during discussion over proposals to make redundant numerous review team members in the UK. TikTok is planning to cut hundreds of positions in its user protection department in its British office, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
